Reneilwe Modjadji Peggy Moagi

Digital Marketing & Brand Activation Specialist

Johannesburg, ZA.

About

Highly motivated Marketing Graduate with hands-on experience in digital marketing, brand activations, and event coordination, adept at leveraging AI tools to drive engagement and optimize performance. Proven ability in content strategy, SEO-driven blog writing, and social media execution to enhance brand positioning and market exposure. Seeking to apply comprehensive skills in marketing research, campaign activation, and data-driven insights to contribute to strategic growth initiatives within a dynamic marketing or digital marketing role.

Work

Eventwa Agency

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Freelance Marketing Specialist

Johannesburg, Gauteng, South Africa

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Summary

Led diverse event marketing and coordination projects for multiple clients, enhancing brand presence and ensuring seamless guest experiences.

Highlights

Coordinated and managed event logistics for high-profile events including Candlelight Concert Series and G20 Summit delegate transfers, ensuring successful execution and client satisfaction.

Spearheaded registration processes for major conferences such as AWS Summit and Microsoft AI Conference, optimizing attendee flow and data capture.

Drove promotional engagement and product sampling for brands like Liqui Fruit, significantly increasing brand visibility and consumer interaction.

Managed guest registration and client experience coordination for Standard Bank and Nedbank events, enhancing brand reputation and attendee satisfaction.

Provided on-site support and ushering for large-scale events including Global Citizen and B20 Summit, ensuring smooth operations and positive participant experiences.

Flexisolution

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Marketing Intern

Johannesburg, Gauteng, South Africa

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Summary

Managed website and blog content with a focus on SEO and user engagement, contributing to lead generation and brand growth for a digital marketing firm.

Highlights

Developed and managed SEO-optimized website and blog content, driving increased user engagement and improving brand visibility.

Executed comprehensive content strategies that directly supported lead generation efforts and contributed to measurable brand growth.

Created engaging content for LinkedIn and Instagram, including support for paid campaigns, expanding digital reach and audience interaction.

Monitored and reported on digital performance using analytics insights, providing data-driven recommendations for content optimization and strategy refinement.

Contributed to cross-functional marketing initiatives, ensuring alignment with overall business objectives and enhancing campaign effectiveness.

Education

University of Johannesburg

Johannesburg, Gauteng, South Africa
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Advanced Diploma Marketing Grade:

Courses

Digital marketing

Strategy

Brand management

Marketing research

Consumer insight analysis

African markets

Finance and business fundamentals

University of Johannesburg

Johannesburg, Gauteng, South Africa
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Diploma Marketing Grade:

Courses

Core marketing principles

Market research

Content creation

Communication skills

Campaign planning

University of Johannesburg

Johannesburg, Gauteng, South Africa
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Higher Certificate Marketing Grade:

Courses

Core marketing concepts

Practical application

Audience understanding

Basic promotional strategy

Marketing tools

Structured coursework

Hoerskool Ben Vorster

Johannesburg, Gauteng, South Africa
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National Senior Certificate Secondary Education Grade:

Courses

Full matric certification

Languages

Sepedi

English

Skills

Content Strategy

Content Strategy.

Social Media Marketing

Social Media Marketing.

Canva

Canva.

Marketing Research

Marketing Research.

SEO Writing

SEO Writing.

Microsoft Suite

Microsoft Word, Microsoft Excel, Microsoft PowerPoint.

Google Analytics

Google Analytics.

Campaign Activation

Campaign Activation.

AI Tools

AI Tools.

References

Thapelo Ditira

Eventwa Agency, Phone: +27 7188 11301, Email: info@eventwa.co.za

Nureen Kotselijik

Flexisolution, Phone: +31 (0)6 2791 0751, Email: nureen.kostelijk@flexisolutions.nl